Company Internet Marketing 2

Internet marketing, also referred to as online marketing or Emarketing, is marketing that uses the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing.

Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising and viral marketing.

Internet marketing is the process of growing and promoting an organization using online media. Internet marketing does not simply mean ‘building a

website’ or ‘promoting a website’. Somewhere behind that website is a real organization with real goals.

Internet marketing strategy includes all aspects of online advertising products, services, and websites, including search engine marketing, public relations, social media, market research, email marketing, and direct sales. The Internet marketer selects the best of these vehicles, given the organization’s goals and audience.

Some of the benefits associated with Internet marketing include the availability of information. Consumers can access the Internet and learn about products, as well as purchase them, at any hour, any day. Companies that use Internet marketing can also save money because of a reduced need for a sales force. Overall, Internet marketing can help expand from a local market to

both national and international market places. Compared to traditional media, such as print, radio and TV, Internet marketing can have a relatively low cost of entry. Since exposure, response and overall efficiency of Internet media is easy to track, through the use of web analytics for instance, compared to traditional “offline” media, Internet marketing can offer a greater sense of accountability for advertisers. Internet marketing, as of 2007 is growing faster than other types of media.

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